The Charity Film Awards (en)
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YST National School Sport Week 2019

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YST National School Sport Week 2019 (24 to 28 June) celebrated the power of PE and school sport to improve young people’s wellbeing. Too many young people are struggling with issues that a good quality physical education could support them with. But four in five young people aren’t active enough and schools have been cutting time for PE. To turn this around we need like-minded schools, teachers, parents, young people and others to join together and show why PE and sport have an essential role to play in every young person’s development. Across the country on the week of 24 to 28 June, the Youth Sport Trust showed how PE and school sport help young people to experience the five widely-recognised ways to wellbeing: being active, connecting, giving back, taking notice and learning.

Our objectives for this year's campaign were to:

- Have 100 MPs visit schools to get schools talking about PE and lobby Government to include more time on the curriculum for it

- 1,000 downloads of our National School Sport Week resources

- Measurable increase in public awareness of National School Sport Week and support for PE being a core subject

- #NSSW trending on Twitter

- Campaign video to achieve more than 20,000 views across our social media channels

- 50 organisations pledging to support the week

In response to the above, we achieved the below:

- 74 MPs visited schools including cabinet ministers

- 3,760 downloads of our National School Sport Week resources and 4,397 schools reached

- 2.6 million UK adults said they heard about YST National School Sport Week. 11% of parents with a child under 18-years-old had heard about the week. We secured 130 media clippings in national and regional online, print and broadcast media about the week.

- #NSSW trended 12th place on Twitter in the UK - appearing on timelines 20 million times

- 25,006 views of the campaign video on social media - a new record for a YST video

- 111 charities, sports organisations, public sector bodies and businesses signed up to support

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Promote - Donate - Celebrate

Increased exposure for charity video content

Donations made directly to good causes throughout the campaign

Celebrating the success of film in fundraising