In November 2017 The Diana Award launched a campaign to change the narrative of 'bully', calling on dictionary companies to remove the word ‘weak’ from their definitions. We are of the opinion that people who are bullied should not be stereotyped as weak and when we spoke with young people they felt the same. Our aim was to remove any reference of strong or weak from the definition.

This June, we announced the overwhelming success of our youth-led campaign, created by ad agency WCRS, to change the definition of ‘bully’ with all major dictionary companies agreeing to change the definition.

The campaign received widespread celebrity support from: Holly & Richard Branson, Stranger Things’ Millie Bobby Brown, Nadia Sawalha, Kelly Hoppen OBE, Oscar winning film maker Dustin Lance Black, Holly Willoughby & Phillip Schofield, Monica Lewinsky and more with Google, Collins, Dictionary.com, Oxford Dictionaries, Cambridge Dictionary all changing their definition of bullying.