Anthony Nolan is the charity that makes lifesaving connections between people with blood cancer and incredible strangers ready to donate their stem cells.
However, finding a matching donor is a complex process, and one that relies on financial support to fund the search and ultimately save more lives. The aim of this film was to grow awareness and understanding of what we do amongst women +30, a key audience for us.
We partnered with the creative agency DRUM to create a film that got our audience intrigued, surprised and ultimately compelled to find out more.
To do this, we focused on the ‘match’ that everyone understands – a romantic one. We played on the emotions of this search to pull on people’s heart strings, and to explain the agonising search for a blood cancer patient looking for a matching donor to save their life.
Our ‘Without You’ film set out to tell this story ending with a powerful voiceover from our Patron, Olivia Colman, to give it the emotional resonance we needed.
We wanted the audience to feel involved and crucially part of this work. That their money is literally lifesaving. Because without you, there is no cure.
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