Anthony Nolan is the charity that makes lifesaving connections between people with blood cancer and incredible strangers ready to donate their stem cells.
However, finding a matching donor is a complex process, and one that relies on financial support to fund the search and ultimately save more lives. The aim of this film was to grow awareness and understanding of what we do amongst women +30, a key audience for us.
We partnered with the creative agency DRUM to create a film that got our audience intrigued, surprised and ultimately compelled to find out more.
To do this, we focused on the ‘match’ that everyone understands – a romantic one. We played on the emotions of this search to pull on people’s heart strings, and to explain the agonising search for a blood cancer patient looking for a matching donor to save their life.
Our ‘Without You’ film set out to tell this story ending with a powerful voiceover from our Patron, Olivia Colman, to give it the emotional resonance we needed.
We wanted the audience to feel involved and crucially part of this work. That their money is literally lifesaving. Because without you, there is no cure.
You need to login to vote for your favourite videos.
Login using your existing social media account:
Register by email
If you don’t have an account, please register using the form below.
Why are we asking you to register to vote?
This helps us to stop voting abuse and also enables us to communicate the short-list and winners to everyone who voted later on. We will not pass this information on to anyone else.
If you have an account, please login using the form below or click here if you have forgotten your password.
Supported byTweets by CharityFilm_
Promote - Donate - Celebrate
Increased exposure for charity video content
Donations made directly to good causes throughout the campaign
Celebrating the success of film in fundraising