The Charity Film Awards (en)
  • Happy Winners

Two sides of the story

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Our strategic partner, British Gas, created with Carers UK a film highlighting the impact that caring can have on people’s lives - and how those closest to them may be unaware of the emotional toll that caring can create. With more than 6.5 million unpaid carers in the UK, our recent survey found that 81% reported having felt lonely or isolated as a result of their caring role. And although carers sometimes find it difficult to share how they feel, we believe it’s time for us all to talk about caring and help carers get the support they need.

The people in the film are each caring for someone who is older, disabled or seriously ill. And the person accompanying them is very close, yet unaware of how their caring responsibilities are personally affecting them. After viewing the film, many carers have told us how strongly this relates to their own experiences - and how keen they were to share the film with their friends and family.

We launched an edit of ‘Two sides of the story’ in cinemas during Carers Week, promoted through digital and social media and also British Gas’ communication channels including emails, website and billing.

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Increased exposure for charity video content

Donations made directly to good causes throughout the campaign

Celebrating the success of film in fundraising