The Soldiers’ Charity: For Soldiers. For Veterans. For Families. For Life.
The campaign video was created to highlight ABF TheSoldiers’ Charity’s vital work ensuring that soldiers, veterans and theirfamilies can avoid hardship and enjoy independence and dignity, for life.
The format was carefully chosen to tell the stories of threeinspirational people and how The Soldiers’ Charity has supported them – and insome cases their families – in times of need.
The video follows Sallie Semple, whose husband was takenhostage in Yemen for 18 months; Mark Smith, a former world’s strongest disabledman who lost a leg in a training accident in Canada; and Ciaran, who got backon his feet with a little help from Pete, his mentor from The Poppy Factory.The Poppy Factory is one of 92 charities supported by The Soldiers’ Charity.
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Promote - Donate - Celebrate
Increased exposure for charity video content
Donations made directly to good causes throughout the campaign
Celebrating the success of film in fundraising