The Charity Film Awards (en)
  • Smiles

The Fight of Their Lives

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In 2018, BMG Research were commissioned by Mayhew to conduct research within Greater London to better understand the current awareness for the Mayhew brand and the level of services that Mayhew carries out. Following this research, it was found that 60% of people agreed with the statement ‘those who can’t support themselves financially but own a pet are irresponsible’.

Mayhew works proactively within our local community; we know that a large part of our work is in understanding the links between social issues and animal welfare. With 20 years of experience working with the homeless and their dogs, Mayhew understands the life affirming bonds between them.

Whilst we know first-hand that a dog is often a homeless person’s sole companion, we wanted to help the general public to better understand and explore these bonds. We wanted to create an awareness campaign to encourage people to question how they feel about the relationship between a homeless person and their dog.

By sharing real-life stories from some of our homeless clients, we presented the public with stories never before told, to create awareness around the vital and life affirming bonds that these dogs have with their owners.

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Increased exposure for charity video content

Donations made directly to good causes throughout the campaign

Celebrating the success of film in fundraising