The Age Of Innocence
The Age ofInnocence is the launch video for the development charity World Vision UK’scampaign to End Violence Against Children
The animation is based on theexperiences of former child soldiers helped by the charity in the DemocraticRepublic of Congo – where militias recruit children as young as five.
Conflict in the DRC, and many of the world’s war zones,forces children to flee their families and communities, leaving them vulnerableto violence. This includes recruitment into armed forces and groups assoldiers, spies and slaves.
The film portrays the experiences of three children as theyflee an armed group, culminating in the ask to supporters - to sign a petitionto the International Development Secretary calling for increased investment inending violence against children.
Created by Raw London, The Age ofInnocence uses edgy, retro-style graphics to engage millennials. It achieved a social media reach of more than 500,000 and was among a suiteof content which resulted in more than 34,000 people signing WorldVision’s petition – and the charity driving the issue up the UK Government’sagenda.
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