The Charity Film Awards (en)
  • Social celebration

Tell Me WHY

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1 in 4 pregnancies end in loss or preterm birth - and most parents never find out the real reason why. That's because most of the time, doctors simply do not know what's happened. Without an answer, 82% of parents said they blamed themselves for something they had done.

Tommy’s believes that parents deserve to be told why their baby has died or has been born prematurely. As well as ending the cycle of self-blame and guilt, this will tackle the common myth that baby loss or preterm birth is ‘just one of those things’ and, therefore, cannot be prevented. The only way to do this is to increase the amount of research happening in reproductive health to match other areas like heart disease and cancer.

Tommy's Tell Me WHY campaign used real contributors who shared their own increasingly far-fetched 'reasons why'. In the first few weeks, the campaign has reached over 1.5million people, encouraging them to share their own experiences, whilst raising awareness of the need for more pregnancy research to stop preterm birth, stillbirth and miscarriage.

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Increased exposure for charity video content

Donations made directly to good causes throughout the campaign

Celebrating the success of film in fundraising