Sylvie Guillem for peta uk
This film project for Peta UK was designed to raise awareness for UK animal rights charity Peta UK, by using an aspirational figure such as Sylvie Guillem to influence and raise awareness about the possibilities of enjoying a healthy vegan diet/ lifestyle without cost to animal welfare.
Part of the brief was also to take a different approach tonally, from what PetaUK had done previously ie. not to use shocking imagery, but to create something lasting, beautiful and thought
provoking so that it might be shared as widely as possible.
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Increased exposure for charity video content
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