Steps to Water
785 million people don’t have access to safe water, 1/4 of the world’s population - 2 billion people - don't have access to adequate sanitation, while a child dies every 2 minutes from a water-related disease. Lack of safe water & sanitation holds back development, making it harder for communities to escape the poverty trap.
Just a Drop brings community-owned, sustainable, safe water, sanitation & hygiene projects to communities, transforming the lives of over 1.5 million people in 32 countries
We launched the “Steps to Water” campaign around World Water Day, 22nd March 2019, inspired by the fact that in developing countries, it takes an average 6 km to reach water (8,000 steps)
During the week of World Water Day, we asked people to track their own Steps to Water and donate 1p per step, or organise their own fundraising event, messaging which the film carried.
The film was complimented by digital, print, social & JustaDrop's own channels. We were also able to reach the employees of our many corporate partners, where the film was very well received.
The week-long campaign ultimately raised over £10,000 for JustaDrop's safe water and hygiene projects, an outcome which we were thrilled with
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Supported byTweets by CharityFilm_
Promote - Donate - Celebrate
Increased exposure for charity video content
Donations made directly to good causes throughout the campaign
Celebrating the success of film in fundraising