The Charity Film Awards (en)
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Spark Inside Animation (design elements based on original sketches made by young people in London prisons)


Spark Inside runs award winning coaching programmes in prisons across London and the South East, to encourage rehabilitation and contribute towards a reduction in reoffending:

  • Hero’s Journey™ is our life coaching programme for young men aged 15 -25 in prison and ‘through-the-gates’ into the community, that encourages them to change their lives and create a crime-free future.
  • The Conversation Systems Coaching Programme ® brings together large groups of prison staff and prisoners in a group coaching process to enhance their relationships, improve empathy and support sustained, positive cultural change on prison wings.

Last year we reached the amazing milestone of coaching 1,000 people living and working in prison. We did this against the odds as working in prisons remains a very challenging environment.

We are making a real difference but we still face some challenges around explaining what ‘coaching’ is and how reducing reoffending benefits everyone in society. We decided to produce our first ever film to bring the complexities of our story and impact to life.

We are hugely proud that the design elements are based on original sketches made by young people in London prisons that participated in our programmes.

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Promote - Donate - Celebrate

Increased exposure for charity video content

Donations made directly to good causes throughout the campaign

Celebrating the success of film in fundraising