The Charity Film Awards (en)
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Riley's Story

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We meet 11-year-old Riley who attends Parklands Primary in Seacroft, Leeds, one of the poorest areas in the country. Thanks to an inspirational headteacher and the introduction of the SHINE-supported educational tool “Times Tables Rockstars”, Riley’s maths skills have skyrocketed, as has his desire to do well at school, as he looks to a brighter future.

The film was designed to connect audiences into the heart of SHINE’s mission, seeing the human story behind our statistics. The target audience included those with the means to support SHINE financially, however we also wanted to engage influential people from a variety of backgrounds to support our mission in other ways.

SHINE recently relocated from London to focus on supporting children in the North of England. This film is part of a campaign to help raise the profile of great practice in the North, and the impact that’s possible with the right funding & support.

The film’s success contributed to our raising over £200k in donations. It was also instrumental in helping SHINE communicate its impact in a clear, accessible way, and has helped inspire leading figures across the North to help give disadvantaged children the education they deserve.

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Promote - Donate - Celebrate

Increased exposure for charity video content

Donations made directly to good causes throughout the campaign

Celebrating the success of film in fundraising