Cancer Research UK’s brand campaign ‘Right Now’ shows the reality of everyday life for those affected by cancer. The campaign brings together the real stories of patients and their loved ones to highlight the complex world of cancer and the importance of research. People and real stories are at the heart of our campaign and our videos aim to give a truthful insight into the lives of those affected by cancer.

Our Right Now videos fit with the overall strategy which focuses on patients and survivors to bring to life the positive outcomes that research delivers for people. It’s important that we continue to show people that every day, individual challenges are being overcome and better treatments being found. In social and PR we are committed to sharing a range of stories as we understand that each individual story does not reflect everyone’s situation. Right now, 1 in 2 people diagnosed with cancer in the UK survive their disease for 10 years or more. So we need to do more to save more lives, which continues to be the overriding focus of our work. More donations mean we can continue our work to improve the chances of survival from cancer for as many people as possible in the future.