The film was originally created for Greenpeace, it is an illustration of the loss of rainforest habitat at the hands of palm oil plantations. It tells the compelling story of a baby orangutan called Rang-tan, who has lost her mother and forest home due to ‘dirty’ palm oil.
Narrated by Emma Thomson, the Greenpeace version of the film ran in cinemas and on social media, to foster a grassroots fightback against destruction of the rainforest for palm oil. The original Greenpeace objectives were to make palm oil as famous as single use plastic and generate petition signatures to pressure multinationals to meet their 2020 zero deforestation promises.
Iceland had already launched a high profile corporate activism campaign to raise awareness of ‘dirty’ palm oil in April 2018, removing palm oil from its own label foods and supporting Greenpeace in putting pressure on the industry to clean up its act. The company adopted Rang-tan as its Christmas ad to bring its story to as wide an audience as possible – including on TV.
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Corporate Cause Founding Partner
The Corporate Cause Awards reflect the increasing importance of purpose and meaning in brand and corporate communications. The Corporate Cause Awards are open to both agencies and clients.