Poverty should never be a barrier to achievement
ICAEW (The Institute of Chartered Accountants in England and Wales) President Paul Aplin needed a compelling film to help launch his Challenge Ten initiative as part of his focus on social mobility and access to the accountancy profession. His aim was to encourage ICAEW members to fund bursaries that would enable financially disadvantaged students in developing economies to study for local chartered accountancy qualifications. Within just the first few public showings, the film compelled ICAEW members to donate and fund seven of the Challenge Ten bursaries in Lesotho and Cambodia.
This film supports efforts by ICAEW's charity, ICAEW Foundation, to grow its international Building Futures bursary programme. This unique initiative financially supports bright and ambitious students from financially challenged backgrounds to gain a professional chartered accountancy qualification in their own country. This is in line with ICAEW’s vision of Creating a world of strong economies, together because a strong accountancy profession helps break down the barriers to investing and poverty alleviation by giving investors’ confidence in the financial statements of governments and corporates.
The film was made by LEAP who now feature it on their website saying "Working with a powerful script, written by the Head of ICAEW Foundation, the film includes a video testimonial from a successful accountancy graduate and Bursary recipient, Khadijah Iddrisu and incorporates footage from Malawi and Ghana, where some of the international work of ICAEW Foundation currently takes place.
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Increased exposure for charity video content
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Celebrating the success of film in fundraising