The National Autistic Society - Make It Stop (#AutismTMI)
Almost everyone has heard of autism, but only 16% of autistic people and their families feel the public understand them. That leaves them feeling socially isolated and often avoiding public places. The National Autistic Society set out to change that with its Too Much Information campaign to shift public attitudes and behaviour, through improving understanding of autism.
Make It Stop stars Holly, a 12 year-old autistic girl cast through an open audition process, showing how it can feel to get too much information. As if your brain is too crowded - and about to explode. Through this film, we set out to show people that by taking a minute, you can give an autistic person the time they need. We made this film in conjunction with autistic people and their families at every stage to ensure its representation of autism was as authentic as possible.
It has been viewed over 6.5 million times since April, and helped contribute to a 17% increase in understanding amongst the public that autistic people can face difficulties in public places.
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Promote - Donate - Celebrate
Increased exposure for charity video content
Donations made directly to good causes throughout the campaign
Celebrating the success of film in fundraising