The Charity Film Awards (en)
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Join Team Mum


Team Mum was Child.org's first ever big public campaign - and our first UK Aid Match appeal. Over three months (feb-April 2019), a mighty army of UK parents raised over £500,000 (including matched funding from the UK government and git aid) to support Child.org's work with new mums and babies.

Child.org are now working with the brilliant Margaret Ikiara, who stars in this video, to use the match funding to create pregnancy support groups in rural Meru. This is an area of Kenya where mums are often isolated from health services, and ostracised from their communities - leaving them without access to health information that could protect them and their babies. The Team Mum pregnancy support groups will reach 5700 rural pregnant women.

This video was filmed and edited by Chris Howarth, the Team Mum brand was designed by Naomi Atkinson and the illustration elements were drawn by Emma Mary Douglas.

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Celebrating the success of film in fundraising