The Charity Film Awards (en)
  • Audience

It's just one piece of rubbish


This film was made by a group of young people to support our Upstream Battle campaign which focuses on the River Clyde. 80% of marine litter starts life on land. Our campaign aims to tackle marine litter at source, preventing it from getting into rivers and being washed out to sea.

It’s estimated that up to 12.7 million tonnes of plastic gets into our seas each year – that's a truck full of litter a minute. It's killing wildlife, threatening ecosystems and habitats, and is extremely difficult and expensive to clean up. As one of the UK’s leading environmental charities, we needed to do something about this.

We asked young people to produce films for us to help us reach a younger audience and spread the message of how we can tackle marine litter at source.

We held a Young Reporters workshop to highlight the issue and to build young people’s film-making skills. Pupils from Dumbarton Academy came up with the film concept for “It’s Just One Piece of Rubbish”. The pupils were really moved by their learning and it captured their imagination. They scripted, edited, filmed and chose the music for it themselves.

The result speaks for itself.

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Increased exposure for charity video content

Donations made directly to good causes throughout the campaign

Celebrating the success of film in fundraising