Inside Childline 360˚
A 360˚ VR experience (original designed to be viewed in headset, later made into a 2d film) - based on real stories of what it's like to work inside Childline.
Central to the idea was the core task of hearing what calls are like first hand, showing donors specifically where the money is going, and taking the viewer inside the a Childline centre (which it is obviously very disruptive to do in real life).
Creative by NSPCC, production by Parable.
The film was originally commissioned for a specific fundraising event, with audience with a deliberately 'not too harsh' skew, but now used across a variety of fundraising meetings, corporate fundraising and general awareness. Shot in the real Childline centre in Weston House, all stories are based upon real life experiences of Childline volunteer operators.
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Promote - Donate - Celebrate
Increased exposure for charity video content
Donations made directly to good causes throughout the campaign
Celebrating the success of film in fundraising