The Charity Film Awards (en)
  • Audience

"Imagine If"

"Imagine If" highlights the current problem within zoological facilities in that some do provide excellent standards of animal welfare, but others don't. Wild Welfare combats this by working collaboratively with zoos across the globe to improve animal welfare standards and ensure that every animal has a life worth living. The video delivers simple messaging about animal emotions and what the charity is trying to achieve within the facilities we work in. The film demonstrates the connection between these emotions and an animal’s welfare and highlights how inadequate care in zoos can result in feelings such as loneliness or stress and consequently animal suffering.

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