The Charity Film Awards (en)
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Help Gromit save the Curzon Cinema in Clevedon

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Aardman allowed the Curzon, a charity run cinema in Clevedon near Bristol, to use an iconic rainy scene from Wallace and Gromit’s “The Wrong Trousers” to promote their £600k roof appeal to save the historic cinema from closure. The film was created at zero cost and is shown every day as a trailer on the big screen. It encourages audiences to give generously in the bucket collection and volunteers wear Sou’wester hats. The online version asks people to donate via the website.

For some time rain water has been coming in and damaging the Grade II listed building. The future of the cinema is now at risk without an urgent, full roof restoration. The cinema opened in 1912, five days after the Titanic sank and the opening screening raised money for the survivors and victims families. The cinema was greatly expanded ten years later without losing a single screening making it one of the oldest purpose-built continually operating cinemas in the world.

The situation is critical, but we wanted a film that was memorable and would bring a smile to people’s faces just like the Curzon has done for many, many years.

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