Who says disabled people aren’t competitive?
#WhoSays is a social media campaign from Activity Alliance, a national charity focussed on disabled people’s inclusion in sport and active recreation. The campaign calls time on negative perceptions about disability, inclusion and sport and asks – who says? We wanted to increase our charity awareness and change perceptions through a wider movement using the hashtag #WhoSays.
Who says? focussed on moving the conversations on, opening people’s minds and shifting out-dated views on disability. Accessible video played a major part in driving these messages and during this time, we released six perception films. The films feature disabled and non-disabled people talking about their experiences, using humour and straight talk. The friendships and camaraderie is clear.
Who says? was created in response to the charity’s recent research, which explored non-disabled people’s attitudes on inclusive activity. For far too long disabled people have faced misconceptions and presumptions on what is and isn’t possible, including in sport. Who says? gives positive evidence that replaces these negative ideas.
The campaign’s first phase ran for six weeks from July 15 - August 23. The films' impact across social media was vast and attracted celebrities and public figures in our call to change perceptions.
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Promote - Donate - Celebrate
Increased exposure for charity video content
Donations made directly to good causes throughout the campaign
Celebrating the success of film in fundraising