In April 2019 we launched our new campaign ‘Bring them Home’ to reveal the devastating isolation experienced by veterans with military-related trauma.
We collaborated with Channel 4’s in-house creative agency 4creative to create the film Bring Them Home, which shows how mental health problems such as post-traumatic stress disorder (PTSD) can leave former servicemen and women withdrawn and isolated from family, friends and their community. The film features a group of real-life veterans who have served in conflicts including Northern Ireland, Gulf War, Bosnia, Iraq and Afghanistan. After leaving the Armed Forces, veterans may physically be ‘at home’ but psychologically can be trapped in the past, reliving their trauma on the battlefield through flashbacks, nightmares and constant anxiety. We bring veterans all the way home by providing specialist support and treatment to enable them to overcome their mental health issues.
Our primary aims for this campaign were to drive up awareness of Combat Stress as a charity amongst core donor target audiences, to stimulate a degree of interest and engagement in the Combat Stress story and to generate income.
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