#CloseTheLoophole - 40" edit
#CloseTheLoophole, campaign film
Creative & scripting: NSPCC
Production: Bad Madam Productions
The film was made on a tight budget, designed principally for email campaign & organic social media - but after initial success ended up with small amount of paid social behind it as well.
Within first 24hrs of the first email we had 3000+ campaigners who had emailed the MoJ to demand action (call to action off the email), and from there went ot put on more pressure. The Government has now agreed to several meetings, but we are keeping up the pressure.
The main challenge within the film was to humanise and bring to light the issue of adult/young person relationships, and how the law differs for different areas - made particularly tricky by the fact that we could not use the real case studies we had (young people who had been in sexual relationships with adult trainers or mentors, often feeling like they had no choice) because that activity is currently not illegal, and would have left them open to reprisals and ourselves to liable.
Working alongside production company Bad Madam, we cast entirely young people, scripted for urgency, and shot all in 1 day in a single location (made to look like school, changing room, camp site and car park respectively).
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