The Charity Film Awards (en)
  • Sally Phillips

Sponsoring kindness

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Sunshine People was born in 2014 to generate and highlight the power and importance of kindness. With a key emphasise to support mental health and start a positive movement of change in society. Through completing sponsored challenges they do not ask their supporters to do the usual click of a few buttons and donate £10 to their charity. Instead it ask supporters to complete an act of kindness for a stranger, and then pledge it or in other words share that with the rest of the world against the event on the website.

In 2018 the founder Nahla Summers cycled 3000 miles across America after purchasing the bike just six weeks previously. The video gives a snippet into that particular challenge. Enjoy and please vote for kindness.


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Campaign Partners

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Supported by

Promote - Donate - Celebrate

Increased exposure for charity video content

Donations made directly to good causes throughout the campaign

Celebrating the success of film in fundraising