The Charity Film Awards (en)
  • Audience

Annoying, Isn't It?


'Annoying, Isn't It?' was the last instalment of 'This is Parkinson's' marketing series, which aimed to raise understanding of Parkinson's within key audiences through a humorous video played out across social media. The symptom covered in this campaign was freezing, one of the most distressing for people with Parkinson's – yet one of the least known.

Up to 80% of people with Parkinson’s will develop freezing as the condition progresses. Yet freezing is one of the less know symptoms, with just 37% of people being aware of it, as showed in a Parkinson's UK survey.

People with Parkinson’s were involved from the very start of development of this campaign. All the scenarios covered in the video are in fact inspired by real-life experiences.

We had one of our supporters, Janet Roberts, act in one of the episodes - and to ensure that freezing was portrayed in the most realistic way throughout the video - we also had Jason Batup, who experiences freezing himself, available on set to guide the actors and ‘coach’ them.

We still don’t know exactly what causes freezing. We only know that it happens when something interrupts or gets in the way of a normal sequence of movement.

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