The Charity Film Awards (en)
  • Sally Phillips

A minute can change your life

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A minute can change your life, so can we.

In a minute you can scroll through your Twitter or Facebook feed, you can send an email or make a phone call, you can tell someone that you love them.

But in a minute, things can go wrong too. You can fall and injure yourself, you could get into a car accident, your heart could stop. And in those situations, it’s the minutes that follow that really matter.

LIVES responders are based in their local communities, meaning that they can get to you in just minutes in a medical emergency. The sooner they get to you or your loved one, the sooner they can start treatment. This often means improving the recovery or outcome, and can sometimes be the difference between life and death.

But what makes LIVES responders even more special is that they are all volunteers. Most of them have full time jobs but they give up their spare-time as much as they can to respond for LIVES.

So in the minute it takes for you to watch our film, we hope you can see not only how incredible LIVES responders are but also how vital they are to have in your community.

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Increased exposure for charity video content

Donations made directly to good causes throughout the campaign

Celebrating the success of film in fundraising