A Little Kindness
Our film, "A little kindness" follows the story of a special young boy, who through his life shows how small acts of kindness towards all animals can make a real difference. This shapes his love of animals and he grows up to have a career with the RSPCA rescuing animals from cruelty and neglect.
We wanted people to believe that kindness lasts a lifetime and small acts of kindness can change the world. The film was a part of our delivering kindness at Christmas campaign - with a particular focus on education and teaching young people about the importance of animal welfare from a young age. As well as awareness of our Christmas campaign we also wanted to highlight our ongoing educational work, which is key to preventing animal cruelty in the first place.
The film was created by our in-house broadcast team, on a very small budget - using volunteers to help support the film. When it was released it had great support from celebrities including Ricky Gervais and Alesha Dixon! The song was also available for download.
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