The Charity Film Awards (en)
  • Smiles

A Full Life

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We wanted to produce an emotional Christmas campaign video that would raise awareness of our services, drive donations and deliver the message that a short life should be the fullest of them all. Produced by Southpaw Agency and narrated by Demelza Vice President Daniel Radcliffe, “A Full Life” focuses on 16 year old Elke and her mother, Glynnis. Elke was starved of oxygen at birth, leaving her with brain damage and a crumbling spine, impacting on her ability to breathe. Doctors warned Elke may not live to see her first Christmas, but 16 years later she continues to live a life full of love, hope and amazing memories, with the support of Demelza. The sad reality is that many of the families supported by Demelza could be facing their last Christmas together because of their child’s terminal condition. Glynnis says: 'We know it could be our last Christmas together as a family, but we’ll keep fighting to make sure that, as long as she’s with us, Elke can live the full live she deserves.” Demelza is there to help families make the most of the time they have together, living the fullest life of all.

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