The Charity Film Awards (en)
  • Social celebration

A Cure Can't Wait

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In this video campaign you're introduced to a young woman giving a speech to her friends and family after graduating from university. The speech show her excitement and optimism, her whole life is ahead of her and she's excited about the opportunities and challenges ahead.

However, we then see this young woman diagnosed with a brain tumour and quickly her life changes. Those opportunities disappear and the challenges are beyond what anyone should have to face.

This story is one we know all too well. Brain tumours can strip away a person's identity and turn their world upside-down, and it can happen to anyone at any time. The future they once dreamt of can be shattered in an instant. Just like the young woman in our campaign.

The objective of our video campaign was to raise awareness of brain tumours. We aimed to make an authentic video demonstrating how rapidly brain tumours can devastate every aspect of life; from physical and mental health to financial stability and independence. The video was targeted at those who hadn't been affected by a brain tumour to help drive awareness of the biggest cancer killer of children and adults under 40.

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Promote - Donate - Celebrate

Increased exposure for charity video content

Donations made directly to good causes throughout the campaign

Celebrating the success of film in fundraising