Grab Life By The Boobs
Grab Life By The Boobs was produced to celebrate CoppaFeel!’s 10th anniversary as well as normalise boob-checking for an audience who don’t see themselves as being at risk of breast cancer. Not only does the campaign celebrate the ethos behind our charity, that life is for living and enjoying, right now, it champions the ordinary people who take their health into their own hands, and grab life by the boobs - in all senses. The campaign embodies what we want breast cancer campaigns to be – positive, empowering and inclusive, Grab Life is a campaign that doesn’t rely on scare tactics or sympathy, but instead celebrates the power of giving it all you’ve got, and taking control of your future.
CoppaFeel! was born out of a need for a more representative narrative around breast cancer, after our founder Kris Hallenga was diagnosed with incurable breast cancer aged 23. Grab Life By The Boobs is a celebration of grabbing on to life and a reminder to all young people that getting to know their body is the best way to put the future in their hands.
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