PARTNERSHIP / SPONSORSHIP OPPORTUNITIES
In a digital age, the use of video is integral to any marketing campaign. The Charity Film Awards celebrate the third sector’s use of video, whether for raising awareness, changing attitudes and behaviours, or fundraising.
Over the past 5 years, the awards have driven hundreds of thousands of pounds donations to the charities who have entered. Over 250,000 members of the public have viewed and voted for their favourite films, generated thousands of pieces of PR coverage and created a reached over 100 million social media accounts around the world. Engaging celebrities, driving views of the charities’ films and creating conversation.
Challenging the concept of how to create a compelling charity video, the winners were awarded for their innovative ways of telling their stories.
There are close to 200,000 registered charities in the UK and a growing number of CICs.
The explosion of social media and smart phones means that even the smallest of these is generating some kind of video content.
Most of this content is getting little recognition or attention
The Charity Film Awards showcase the best charity videos – generating PR, exposure, engagement and revenue for the charities.
Achievements - 2020
- 400 charities have entered the awards from household names to specialist and regional
- 168 videos were shortlisted and reviewed by a panel of high-profile judges
- The PR and Social engagement was primarily driven by the charities themselves.
- 100,000 members of the public voted for their favourite films
- The Gala Evening successfully pivoted to virtual under lockdown attracting a digital audience of more than 10,000
- Widespread media coverage
- Launch of the Corporate Cause category with shortlisted entries from ITV, Huawei, Dove and Iceland Foods
PEOPLE DON'T SIMPLY WATCH THEY ENGAGE AND THEN THEY ACT
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Promote - Donate - Celebrate
Increased exposure for charity video content
Donations made directly to good causes throughout the campaign
Celebrating the success of film in fundraising