Corporate Cause Finalists Announced
The Finalists in the new Corporate Cause video category in Charity Film Awards have been announced and includes some of the most compelling cause-based and purposeful marketing by brands.
The Corporate Cause Awards recognises the best examples of video content created by brands and corporates focused on causes, issues and charitable partnerships above and beyond its products and services.
The shortlist has been divided into two further categories “People” and “Planet”
ITV – Britain Get Talking (Uncommon Creative Studios)
World Rugby – Sweta Unstoppable (MATTA
Huawei – Storysign (Wavemaker Global)
Valuable 500 – Diversish (AMVBBDO)
Carers UK and Centrica– Two sides to every story
Domestos and Unicef – School of Dreams
Code Zero by King of Shaves - Push out Plastic, Move to Metal, Save Lives
Dove – I’m Fine (Ogilvy London)
Iceland Foods – Rang-tan
Whole Kids Foundation and School Food Matters – Schools to Market
The judges for this category form a separate jury to the Charity Film Awards. They represent some of the UK’s highest profile public figures focussed on issues of corporate responsibility, diversity, inclusion and well-being. They come from media, entertainment, business, professional services and philanthropy and include Alex Mahon, CEO Channel 4 ; Sir Peter Bazalgette Chair ITV; Dames Helena Morrissey, Inga Beale and Julia Cleverdon, Lord Price, former UK Trade Minister & CEO of Waitrose and Sir Martyn Lewis Chair of The Queen’s Award for Voluntary Service.
The winners of the awards will be announced as part of the Charity Film Awards Gala Ceremony in the spring
The Corporate Cause Awards are supported by ONE HUNDRED, Omnicom’s multi-disciplinary service collective which supports clients in driving social purpose and change.
Speaking of the new awards, Charity Film Awards, Founder, Simon Burton, said, “It’s fascinating to see brands embracing causes and charity partnerships to find a more meaningful way to communicate with their audiences. We are excited to showcase these wonderful films alongside the best from the charity sector.”
John O’Brien, Managing Partner, ONE HUNDRED Agency commented,
“Long term businesses success requires building trusted relationships with customers, suppliers and investors based on key values and an understanding of what that business cares about. Increasingly film content is reflecting this; over and above traditional advertising of products and services. We are delighted to support these new awards which will recognise both the businesses making these commitments as well as the creativity of agencies bringing these values to life.”
Supported byTweets by CharityFilm_
Promote - Donate - Celebrate
Increased exposure for charity video content
Donations made directly to good causes throughout the campaign
Celebrating the success of film in fundraising