The Charity Film Awards (en)
  • Sally Phillips

Robin Wight, CVO

Ideas Generator

Robin Wight is the man behind 50 Years of ideas that built major brands, unlocked young people's creativity, raised millions for charity and even created "Information Warfare" against Russia.

Founder of Britain’s first student ad-agency when he was still at Cambridge in 1966.

Described by The Guardian as “The Undergradman”.

Worked as a copywriter alongside Charles Saatchi, (Sir) Alan Parker etc. at Collett Dickenson Pearce & Partners – the agency that founded modern British advertising.

Founded WCRS in 1979 – the first of the new-age creative agencies that transformed British advertising.

Helped Create campaigns like “The Ultimate Driving Machine”, “I Bet He Drinks Carling Black Label”, “If Anyone Can Canon Can”, “MINI Adventure”, “The Future’s Bright The Future’s Orange”, “Got Your Number – 118 118” – amongst others. Had an idea that helped raise over £50million for The Duke of Edinburgh’s Award.

Worked as Chairman of Arts & Business help get £250k a year from business into the arts.

Invented the Ideas Foundation in 2003 as a charity focussed on getting young people from diverse backgrounds into the creative industries.

Helped turn WCRS into Engine in 2004 – the first integrated communications agency going from social media to digital comms: an ad is not always the answer but a Big Idea is always needed.

Appointed Honorary Colonel in the 77thBrigade, the Army’s Information Warfare brigade.

Persuaded over 100 British soldiers to sing in Estonian as part of an “Information Peacefare” strategy for the British Army.

March 2019 he began my next career as an “ideas generator” for causes large and small where a great idea can make the difference. ExmoorBranding, The Robin Wight Ideas Clinic and UK Public Branding are the first three concepts.

Corporate Cause Judges

Campaign Partners

Media Partners

Supported by

Promote - Donate - Celebrate

Increased exposure for charity video content

Donations made directly to good causes throughout the campaign

Celebrating the success of film in fundraising