The Charity Film Awards (en)
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John O'Brien MBE

Chairman of Judges at ONE HUNDRED Agency

John is the Co-Managing Partner of Omnicom’s ONE HUNDRED consortium of agencies for the EMEA region.

He is a respected advisor, writer and commentator to Businesses, Philanthropists and Non-Profits and Government bodies, on the identification of purpose; its activation, organizational culture, stakeholder engagement, service innovation, partnerships and performance change. He is an expert in mass mobilization and cross sector partnerships.

Initially an Army Officer for ten years, John has since spent twenty five years at the interface between business and society, with roles in the private, non-profit and public sectors. He has founded and led a wide variety of purpose related business and charitable initiatives covering twenty countries and has worked on projects in Europe, North America and the Middle & Far East. For these efforts John was made a Member of The British Empire.

He is an established bestselling business author. His second book ’The Power of Purpose’ published in 2017, was a UK shortlisted Business Book of the year, reached no10 on Amazon, no3 at WH Smith and was listed on Forbes as one of the ‘15 leaders reads’ of that year; all of which were firsts for a book specifically on ethical business purpose.

John acts as a senior Purpose strategist and advisor and brings a combined set of expertise, knowledge and networks to support clients in a seamless, national and international multi-disciplinary service. His personal purpose is ‘to help people maximize their potential for good.’

Corporate Cause Judges

Campaign Partners

Media Partners

Supported by

Promote - Donate - Celebrate

Increased exposure for charity video content

Donations made directly to good causes throughout the campaign

Celebrating the success of film in fundraising