Social Impact Partnerships at Facebook
Anita leads Facebook’s Social Impact Partnerships in Europe, Middle East and Africa
where she is responsible for the roll out of its social good products and strategic
alliances with the social impact sector.
Prior to joining Facebook, she was responsible for leading UNICEF’s global digital
fundraising and engagement strategy, maximising income through web and mobile
platforms via its network of national offices.
Anita also spent a number of years running digital innovation programmes at the World
Food Programme in Italy and the International Red Cross in Switzerland. Anita has been
leading national and international non-profits on the use of social media and digital for
over 17 years.