The Charity Film Awards (en)
  • Sally Phillips

Anita Yuen

Social Impact Partnerships at Facebook

Anita leads Facebook’s Social Impact Partnerships in Europe, Middle East and Africa

where she is responsible for the roll out of its social good products and strategic

alliances with the social impact sector.

Prior to joining Facebook, she was responsible for leading UNICEF’s global digital

fundraising and engagement strategy, maximising income through web and mobile

platforms via its network of national offices.

Anita also spent a number of years running digital innovation programmes at the World

Food Programme in Italy and the International Red Cross in Switzerland. Anita has been

leading national and international non-profits on the use of social media and digital for

over 17 years.


Campaign Partners

Media Partners

Supported by

Promote - Donate - Celebrate

Increased exposure for charity video content

Donations made directly to good causes throughout the campaign

Celebrating the success of film in fundraising